Description

Who Should Attend?

Experienced, or up-and-coming leaders within an organization, at any level of management, who want to contribute to the growth and success of their department or organization, through enhancement of its competitive strategic advantage.

About The Program

Strategic thinking and planning are now essential elements of an effective leader’s work.  To maintain their department or organization’s competitive edge, leaders at all levels of an organization need to evaluate and prioritise work, according to strategic goals.  A successful strategic process engages everyone in the ongoing strategy of their department or organization, rather than just leaving it to individuals.

This programme includes a series of participative activities to help delegates enhance the long-term success of their department or organization.  By the end of the course, they will have acquired the thought processes, and frameworks needed to lead and engage others in the strategic thinking and planning process.  They will also have identified appropriate strategic planning methods relevant to their department or organizational needs.  They will be prepared to lead the broader strategic processes required to outperform their competitors, and reshape or redirect their department or organization for a successful long-term future.

Course Objectives

• To know what strategic planning is and the differences between strategic and tactical planning
• To know the main stages of the strategic planning process and what should happen during each stage
• To enhance the skills of diagnosing and managing the strengths and weaknesses within your organization
• To understand the differences between vision and mission
• To develop the skills to assess current objectives and strategies within your department or organization and ways to develop new ones
• To recognise some creative thinking techniques that develop new ideas
• To learn how to effectively lead and communicate a strategic planning effort
• To analyse and learn strategic planning lessons through several case-studies
• To be aware of strategic implementation issues and how to overcome them

What You Will Gain

• The opportunity to clarify your own understanding of strategic thinking and planning and how it can work for you
• An assessment of where your department or organization is placed in the strategic-tactical balance, and where it should be
• The ability to lead a strategic planning effort for your department or organization
• Knowledge of how to analyse your competitive environment using various analysis tools
• The ability to be able to set long term vision and supporting objectives, together with strategies to achieve them
• Overall, how to design, plan, and implement effective strategic change projects

Program Content

DAY ONE

• What Is ‘Strategy Planning’?
• Define ‘Strategy’
• The Differences Between Strategic Planning And Tactical Planning
• Strategic Thinking And Planning: The Helicopter View
• Assessing Your Organization’s Strategic Process
• The Strategic Planning Process: Three Common Stages
  • Strategic Analysis
  • Strategic Planning
  • Strategic Implementation
• The Strategic Planning Pyramid
  • Creating A Strategic Process
  • Strategic Teams
  • Strategic Timelines
• Vision, Mission And Values
• Seven Stages Of Planning And Implementing Strategy
• The Tools And Techniques For Undertaking External Analysis
  • PESTLE Analysis
  • Porter’s Five Competitive Forces
  • Competitive Advantage / Unique Selling Points (USPs)
  • The Extended Boston Consulting Growth Share Matrix

DAY TWO

• The Tools And Techniques For Carrying Out Internal Analysis
  • SWOT Analysis
  • Gap Analysis
  • The Balanced Scorecard (BSC)
• The Impact Of Social Media And Your Strategic Plan
• Understanding Strategic Thinking
• The Principles Of Creative Thinking
  • Creative Vs Analytical Thinking
  • Brainstorming
  • Improving Creative Thinking
• Motivating Employees To Accept, And ‘Buy-Into’, A New Strategy
• Communicating Your Strategy
• Implementing The Strategic Plan
  • Why Organizations Fail To Implement Strategy Effectively
  • Tips To Execute The Strategic Plan
• Monitoring The Strategic Plan Implementation
• Problem Analysis Tools To Examine Implementation
• Strategic Plan Reviews
• Examples Of Other Analysis Tools For A Variety Of Scenarios

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED 4,300/- + VAT, which includes – Training Materials, Lunch and Refreshments. Discount available for multiple bookings.