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Social Media Marketing For Business

Why Search For Customers, When They Can Search For You?

2 Day(s)

2 Day(s)

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Additional Dates

Who Should Attend?

This course is ideal for anyone looking to learn about the overall process that leads to creating, and executing, effective social media marketing strategies.

About The Program

The course delivers an overview of current social media trends and platforms, and explores the use of social media for various marketing objectives and strategies. The course offers experiential learning, ensuring delegates have practical takeaways, which can be immediately applied to enhance existing marketing / PR campaigns.

Course Objectives

  • To review the most common social media platforms and their applications
  • To learn how to use social media to drive performance, and deliver marketing objectives
  • To understand how to measure, and clearly identify ROMI (Return On Marketing Investment)
  • To learn how to generate relevant content that will drive customer engagement through social media

What You Will Gain

  • Knowledge of social media tools and tactics
  • How to effectively segment existing and potential customers using social media
  • How to create specific content for your target audiences
  • How to measure the success of your social media campaigns

DAY ONE

  • The Social Media Landscape
  • Social Media Facts And Statistics
  • Setting Objectives
  • Defining The Target Audience
  • Segmentation And Brand Positioning
  • The Social Media Framework
  • The Social Media Stakeholders
  • The Social Media Strategy

DAY TWO

  • Social Media Platforms And Tools
  • Community Building And Management
  • Build A Successful Customer Engagement Strategy
  • The Social Media Challenges
  • The Social Media Analytics Tools
  • The Basic Guidelines For Effective Blogging, Tweeting, And Posting
  • Content Marketing For Social Media
  • The Social Media Plan

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total Investment: AED 4,300/- + VAT, which includes – Training Materials, Lunch and Refreshments. Discount available for multiple bookings.

Who Should Attend?

This course is ideal for anyone looking to learn about the overall process that leads to creating, and executing, effective social media marketing strategies.

Introduction

The course delivers an overview of current social media trends and platforms, and explores the use of social media for various marketing objectives and strategies. The course offers experiential learning, ensuring delegates have practical takeaways, which can be immediately applied to enhance existing marketing / PR campaigns. Customers have relied more on their electronic devices to communicate and connect with the outside world. As screen time is expected to increase significantly, on a long-term basis, it is critical for businesses to harness the power of social media.

Course Objectives

  • To learn how to use social media to drive performance, and deliver marketing objectives
  • To learn how to generate relevant content that will drive customer engagement, through social media
  • To learn how to make quality content, so it stands out from the rest

What You Will Gain

  • Knowledge of social media tools and tactics
  • How to create specific content for your target audiences
DAY ONE 
  • The Pandemic And Social Media Consumption
    > Social Media Activities
    > How Do You Trust / Assess Information On Social Media?
    > The Need For Positivity
  • The Social Media Landscape
    > Setting Objectives
    > Defining The Target Audience
    > Segmentation And Brand Positioning
DAY TWO 
  • The Social Media Plan
    > The Social Media Strategy
    > Social Media Platforms
    > Measuring Performance
  • Content Management
    > Community Building
    > Customer Engagement
    > Social Media Analytics

Please contact us for specific details on the courses we are running. Our Business Development Staff will be happy to provide you with further details.

Before the course each delegate will be asked to complete a Pre-Course Briefing Form to determine their individual objectives for attending the course. These objectives will be used by the Tutor to give on-target training that is focused on the individual delegates.

At the end of the course each delegate will be asked to complete a Personal Development Plan that can be used as part of future appraisals, and that will also be an important tool for management reference.

Total ONLINE Investment: AED 2,900/- + VAT

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