S.M.A.R.T. or S.M.A.R.T.E.R. Objectives?

How did it all begin? In November 1981, in an edition of the American Management Association magazine, ‘AMA Forum’, George T. Doran published an article of less than 1,000 words called ‘There’s a S.M.A.R.T. way to write management’s goals and objectives’. At the time, Doran was President of ‘Management Assistance Programs’, a management consultancy based in […]